Never underestimate the power of an existing patient. It is likely that your patients are receiving multiple marketing messages from other hearing care professionals. Because of this, it is crucial to keep your patients informed and engaged with your practice. And as you know, a healthy and engaged list of patients should be one of the highest performing assets in your business, so it’s definitely to your advantage to communicate with them throughout the year.
We also know that attracting new patients is more costly than retaining existing ones, so focusing on patient retention is key for practice growth. That said, we are excited to share a few new patient and prospect marketing materials with you!
Aging Technology and Tested-Not-Fit Letters – Seasonal and General
These communications allow you generate repeat business and accessory sales:
- Deliver messages to the right patient at the right time
- Promote products or services that are meaningful to your patient
- Provide a strong call to action: invite patients back for a hearing evaluation and live demonstration to experience the latest technology
Suggested targeting:
- Patients that have not been fit in 3+ – 5+ years
- Tested-Not-Fit patients
- Patients whose warranty is nearing expiration
May: National Awareness Month for Hearing – Marketing Toolkit
As the local hearing health expert in your area, use this national awareness month as a public service announcement to introduce yourself and educate your community about the importance of communication, hearing protection and hearing aid technology.
- Toolkit includes patient communications, direct marketing, print media and social posts
Newsletters – Seasonal
Send these communications once or twice a year. Newsletters can be used to share information with everyone in your database. To name a few topics: you can provide hearing health education, practice updates/new location announcements, introduction of new staff members, information about services, accessories, warranties, repairs, batteries, patient referrals and loyalty programs. Also, make sure they are enjoyable, so people look forward to receiving them!
These consistent communications help to build and reinforce your practice’s brand identity. By staying connected and top of mind with your patients, you establish trust, credibility, and recognition, which are essential for long-term success.
And, with all marketing you do, keep track of your efforts! Continuous tracking of your marketing is the key to success. You will be able to identify what is performing, what to improve, and whether it’s necessary to change your strategy.
In summary, marketing to your patients is essential for building lifelong patient loyalty, driving revenue growth, building your brand, and educating patients. It strengthens your relationship with existing patients while also attracting new ones, which contributes to the long-term success of your practice.
Amy Westrich
Account Marketing Specialist
One Source Hearing