The holidays are almost here and the new year is quickly approaching. The end of the year is the perfect time to put together your marketing plan so you can start the new year off strong!
With the new year often kicking off in a whirlwind, planning your marketing strategy ahead of time can give you a competitive edge. Begin by reflecting on your previous marketing activities and setting clear objectives for the upcoming year.
Consider some common marketing goals, such as attracting new patients, enhancing patient experience, boosting brand visibility, and driving more traffic to your website. Once you’ve pinpointed your objectives, you can devise actionable steps to achieve them.
Some questions you can ask yourself are:
- What marketing initiatives has your practice undertaken, and which have been effective?
- Are you on track to meet your established marketing goals?
- Are you utilizing the best channels to connect with your target audience?
- Is it time to explore new approaches or improve existing strategies?
Next, assess your marketing budget. Generally, practices allocate 8-15% of their annual gross revenue for lead generation efforts.
When designing your marketing strategy, ensure you incorporate diverse tactics aligned with your goals. For instance, if attracting new patients is a priority, consider strategies like direct mail, digital campaigns, or hosting an open house. Additionally, maintaining communication with current patients is crucial for enhancing their experience and encouraging return visits. Simple initiatives, such as a quarterly newsletter, can make a significant difference.
A well-rounded marketing strategy should blend traditional and digital methods.
Here are some effective tactics to consider:
If you’re interested in crafting a tailored marketing strategy, please reach out today!
